MARKETING AND MARKETING COMMUNICATION STRATEGY
This report conducts an evaluation of current relationship marketing, marketing communication strategy, online and viral marketing, public relations strategy and finally customer loyalty strategies of Jet Airways. The evaluation is conducted with reference to latest theoretical models and practices in airlines industry. For every segment of the evaluation, recommendations are as well made considering the strengths and weaknesses identified.
Download Word file (4000 words – 16 pages) Marketing-Jet Airways