Research Topic
A role Marketing Mix (4Ps) elements influencing brand equity and brand choice in Indian Smartphone industry
I: INTRODUCTION
Background information
Aims & Objectives
The purpose of this study is to know how different elements of Marketing Mix impact consumer buying decision towards a particular brand. The objectives of this study are:
- To ascertain how brand equity is affected through various elements in marketing mix
- To find the perceived value that a customers would consider for choosing a brand
- To understand when customer is ready to pay for price premium
Research Questions
Q. Does element of marketing really affect Brand Equity?
Q. Which element of marketing mix has strong impact on Brand Equity?
II: LITERATURE REVIEW
III: RESEARCH METHODOLOGY
RESEARCH DESIGN
- Inductive Approach
- Deductive Approach
RESEARCH METHOD
- Qualitative Method
- Quantitative Method
DATA COLLECTION
- Primary Data
- Secondary Data
SAMPLING
- Probability sample
- Non Probability sampling
DATA ANALYSIS
PILOT TESTING
ETHICS ISSUES
RELIABILITY
VALIDITY
IV. TIME TABLE (Gantt Chart)
V. REFERENCES