R e s e a r c h T i t l e
Critically examine the new digital media marketing in enhancing marketing strategies in India: An empirical study of SMEs in Retail Apparel Industry
______________________________________________________________________________________________
Table of Contents
A. INTRODUCTION
- Background study
- Aims & Objectives
- Research Questions
B. LITERATURE REVIEW
C. RESEARCH METHODOLOGY
RESEARCH DESIGN
- Inductive Approach
- Deductive Approach
RESEARCH METHOD
- Quantitative and Qualitative Data
DATA COLLECTION
- Primary Data
- Secondary Data
SAMPLING APPROACH
DATA ANALYSIS
ETHICAL ISSUES
TIMETABLE
D. REFERENCES / BIBLIOGRAPHY