e-Tourism & ICT in Hospitality SMEs

This report is all about conducting an evaluation of the application, importance, opportunities and challenges of ICT use in hospitality and tourism industry. The report is basically conducted into two section namely literature review and case study. In the literature review part, a number of specified issues are discussed with reference to whatever latest is in the literature regarding the subject. The various issues in the literature review part are as following: ICT and the Hospitality and Tourism Industry; Tourism Distribution Channels; ICT in the Hospitality SMEs; ICT in the Hospitality SMEs – Opportunities and Challenges; Internet /Social Media and Hospitality SMEs; and Website to Hospitality SMEs: Importance and Problems. Furthermore, as regards the key themes emerged from the review of the literature, the state of affairs regarding the case study organization is evaluated. The case study organization is the London based small size tour operator Golden Tours. The target of this small size tour operator is to give travelers exceptional feel of touring London city. The focus of the evaluation of case study is the Website of Golden Tours. Finally based on the evaluation concluding remarks and recommendations are made.

Download word file (4000 words – 15 pages) eTourism-a