International Business Environment and Strategy
INTRODUCTION
The divide amongst rich & poor countries has blurred with technology becoming a worldwide commodity which the emerging economies are importing and adapting to draw near to the advanced economies. This paper aims to study the diversification strategy used by Emami Group to enter new markets using the Ansoff’s matrix. The paper provides a background to the issue, a brief company profile, literature on strategic market entry strategy, and Ansoff’s matrix.
Download word file (3000 words, 12 pages) Emami21215