International/Global Marketing /International Business
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A critical study of Global Marketing Strategy of Innovative Companies for emerging markets with cultural differences: A Case of Apple Inc. in India
ABSTRACT The aim of this research was to conduct a critical study of global marketing strategy success of innovative companies in emerging market. The research has been conducted with reference to Apple in India. The...
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Critically examine the entry strategy of MNCs in emerging market of India-The case of Indian Smartphone market
ABSTRACT Purpose/Objectives/Hypotheses The aim of this research was to conduct a study investigating market entry of MNCs in emerging market of India. The research was conducted with reference to Smartphone market in emerging Indian market....
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ROLE OF PERFORMANCE APPRAISALS IN EMPLOYEE MOTIVATION- TATA CONSULTANCY SERVICES
Finance, Human Resource Management, Information Technology, International Human Resource Management, International/Global Marketing /International Business, Marketing, Operation Management, Organisational Behaviour / Culture, Strategic Management
This research aims to examine the role of performance appraisal in motivating employees in Tata Consultancy Services (TCS). The research is to achieve following objectives: to examine the motivation level and motivating factors of employees in TCS; to examine performance appraisal approach and effectiveness in TCS; to examine effectiveness of performance appraisal in motivating employees in TCS; and to make recommendations of effective performance appraisal system for TCS