Product Description
ABSTRACT
The aim of this research was to conduct a critical study of global marketing strategy success of innovative companies in emerging market. The research has been conducted with reference to Apple in India. The research has attempted to achieve following objectives: to identify how Global Marketing Strategy can help domestic player to market their products globally accepted; to understand cross cultural issues which needs to be included while making innovative marketing strategies; to find out performance and standardization of the product and its uniqueness for fitting global expectation ; to know the role of Internet and technology for forecasting market opportunities across the nation; and to identify innovative marketing strategies that will help customers recognizing the global product to become . For achieving these objective 25 Marketing Managers of Apple India(Delhi based) were surveyed through questionnaire. The main results of the research are presented below.
Apple has greater reliance on global marketing strategy in India. In most cases global marketing strategy of Apple is highly successful in India. Generally technological leadership and customer service as strategic aspect of global marketing strategy requires to be most focused by Apple in India. Overall Apple is not successful with its cross-cultural marketing strategy in India. Generally cultural significance and customer psychology should be the central focus of Apple’s innovative marketing strategy in cross-cultural set up of India. On a greater degree Apple is successful to great extent in fulfilling customers’ expectation with its standardization of products in India. Generally product and place as aspect of global marketing strategy needs to have added focus of standardization for Apple in India. Internet and digital technology has been greatly helpful for Apple in forecasting market opportunities in India. Offering innovative products and low cost with high quality should the focus of Apple’s innovative marketing strategy in India forhelping customers recognizing the global product.
Be the first to review “A critical study of Global Marketing Strategy of Innovative Companies for emerging markets with cultural differences: A Case of Apple Inc. in India”
Returns and Exchanges
There are a few important things to keep in mind when returning a product you purchased.You can return unwanted items by post within 7 working days of receipt of your goods.
- You have 14 calendar days to return an item from the date you received it.
- Only items that have been purchased directly from Us.
- Please ensure that the item you are returning is repackaged with all elements.
Ship your item back to Us
Firstly Print and return this Returns Form to:
30 South Park Avenue, San Francisco, CA 94108, USA
Please remember to ensure that the item you are returning is repackaged with all elements.
For more information, view our full Returns and Exchanges information.
Reviews
There are no reviews yet.