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A critical study of Global Marketing Strategy of Innovative Companies for emerging markets with cultural differences: A Case of Apple Inc. in India
ABSTRACT The aim of this research was to conduct a critical study of global marketing strategy success of innovative companies in emerging market. The research has been conducted with reference to Apple in India. The...
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Critically examine the entry strategy of MNCs in emerging market of India-The case of Indian Smartphone market
ABSTRACT Purpose/Objectives/Hypotheses The aim of this research was to conduct a study investigating market entry of MNCs in emerging market of India. The research was conducted with reference to Smartphone market in emerging Indian market....
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Global Talent Management: Best Practices and Approach of Infosys
ABSTRACT PURPOSE The purpose of this research was to conduct a study examining the global talent management practices applicable to firms operating in international IT and software industry with reference to leading global IT and...
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How Frontline Management Helps in Better Customer Grievance Handling and Feedback Addressal: Case study of Iceland
ABSTRACT STUDY PURPOSE AND RESEARCH QUESTIONS The aim of this study was to examine how Frontline Management Helps in Better Customer Grievance Handling and Feedback Addressal. The study was conducted with the Case study...
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Marketing of Small Business in Indian Marble Industry
EXEUCTIVE SUMMARY The aim of this research was to examine the existing marketing practices and their effectiveness for small businesses in India. The research was conducted with reference to small business in Indian marble industry. ...
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ROLE OF PERFORMANCE APPRAISALS IN EMPLOYEE MOTIVATION- TATA CONSULTANCY SERVICES
ABSTRACT This research aims to examine the role of performance appraisal in motivating employees in Tata Consultancy Services (TCS). The research is to achieve following objectives: to examine the motivation level and motivating factors of...
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ROLE OF PERFORMANCE APPRAISALS IN EMPLOYEE MOTIVATION- TATA CONSULTANCY SERVICES
Finance, Human Resource Management, Information Technology, International Human Resource Management, International/Global Marketing /International Business, Marketing, Operation Management, Organisational Behaviour / Culture, Strategic Management
This research aims to examine the role of performance appraisal in motivating employees in Tata Consultancy Services (TCS). The research is to achieve following objectives: to examine the motivation level and motivating factors of employees in TCS; to examine performance appraisal approach and effectiveness in TCS; to examine effectiveness of performance appraisal in motivating employees in TCS; and to make recommendations of effective performance appraisal system for TCS